RESEARCH - film audiences

A film audience is the group of people that a specific film or genre is targeted at. For example, a romantic movie may be directed a teenage girls and young women, while an action thriller would be directed at young men. This doesn't mean that other people can't watch these movies, it just means that the movie is aimed at whatever group of people the production company feels will be the largest fraction of the target audience.

Many thriller films have a rating of 15 or even 18, as a lot of them have content that is not suitable for children. This may include violence, strong language, etc. For the most part, thrillers are aimed at adults, and generally men above women, as a lot of action thrillers for example will feature a beautiful woman character, which is a selling point in getting adult men interested in the film.

The poster below is for the film Parker, which is being released tomorrow. The poster shows the protagonist with a gun, then the actress/singer Jennifer Lopez behind him. This combination draws the target audience in, and makes them want to know more about the film, so they will go and see it.